SOCIAL MEDIA MANAGEMENT FOR A WEDDING PLANNER: RESULTS FROM THE FIRST THREE MONTHS

I’m often asked about what kind of results a client can expect from The Dande Agency. There are SO many factors that can contribute to “success” - from the amount of effort you’ve already put in, to the assets you have available, to a clearly defined brand, to a killer website. BUT, one thing we pride ourselves on is building momentum and then tweaking our plans as we go, based on a client’s objective. Sometimes simply staying top of mind and always showing up “in the feed” is enough to produce something fantastic. Sometimes, we need to do more. Here is a real life case study of a client that we recently started working with (during Q2 of 2025).

What these results tell us is that the content is resonating and people are interested in MORE from this client. They’re having conversations and seeking additional information. They’re getting loads of new exposure. And they are getting CLICKS! A good website conversion rate generally falls between 2% and 5% (but that varies widely by industry and is usually a bit better when the leads are warm like they are from IG); that’s 3-8 LEADS in a three-month period that isn’t “engagement season.”

If you have a solid closing rate of over 50%, that’s a pretty compelling case for how to make social media a great referral source, don’t you think?